Clinic BriefBuilder
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Clinic Website Brief

A structured questionnaire to gather everything needed to design and build your clinic's website.

* Indicates required question

Section 1

General Info

Basic details about the clinic and its operations.

Clinic name*

Short answer text

Primary contact person*

Short answer text

Email address*

Short answer text

Phone number

Short answer text

Clinic address(es)

Long answer text

Working hours

Long answer text

Year established

Short answer text

Section 2

Brand & Design

Visual identity, tone, and design preferences.

Do you have an existing logo?

Yes
No
Needs redesign

Brand colors (hex codes if known)

Short answer text

Preferred design style

Minimal
Warm & welcoming
Modern & clinical
Luxury
Playful (pediatric)

Reference websites you like

Share 2–3 URLs and what you like about each.

Long answer text

Preferred typography style

Sans-serif (modern)
Serif (traditional)
Mixed
No preference

Section 3

Services

Treatments and services to feature on the site.

List of core services*

Long answer text

Featured / signature services

Long answer text

Service categories

Consultations
Diagnostics
Treatments
Surgery
Aesthetic
Wellness

Do you offer telemedicine?

Yes
No
Coming soon

Section 4

Products

Any physical or digital products sold.

Do you sell products on the site?

Yes
No
Possibly later

Product categories

Long answer text

Approximate number of SKUs

Short answer text

Section 5

Promotions

Current and planned promotional content.

Active promotions or packages

Long answer text

Seasonal campaigns to highlight

Long answer text

Promotion start date

Month, day, year

Section 6

Features

Functional features the website should include.

Required features

Online booking
Patient portal
Live chat
Blog
Newsletter
Multi-language
Reviews / testimonials
Insurance info

Booking system preference

Calendly
Custom
Existing EMR integration
No preference

Other feature requests

Long answer text

Section 7

Technical

Hosting, domain, integrations, and compliance.

Domain name

Short answer text

Current hosting provider

Short answer text

Required integrations

Google Analytics
Meta Pixel
CRM
EMR
Payment gateway
Email marketing

Compliance requirements

HIPAA
GDPR
Local regulations

Preferred CMS

WordPress
Webflow
Custom
No preference

Section 8

Additional Notes

Anything else worth knowing.

Project timeline / launch deadline

Month, day, year

Budget range

< $5k
$5k–$15k
$15k–$50k
$50k+
Prefer not to say

Anything else we should know?

Long answer text